What makes an industry standard business like Pest Control successful?
Is it their consistently honest business practices and customer relationships or is it being on the cutting-edge of technology that expands their niche in the market? Today’s website review is about University Termite and Pest Control head-quartered in Tucson, AZ, but serving all of Arizona. They’re bragging all of the above, so if you’re looking for a company with the key indicators for success, you’ll find it in this one.
Disclaimer: Slack Sites has been given permission by Merge Left Marketing to write blog highlights about new websites Erik Slack has produced. It’s important to note that Slack Sites is not affiliated with Merge Left Marketing–though they’re awesome and we love them–nor are we affiliated with their clients for whom Erik makes these websites for. The point of these posts is only to highlight projects that expanded the career of Erik Slack, our CEO, to open up future business opportunities in his career and to demonstrate the knowledge and skills behind Slack Sites.
CreativityIt’s been a pleasure working on the UTPC website for a number of reasons. One reason is that the client has a very specific vision of what their brand is and how the website needs to reflect that brand. With some companies professionalism takes precedence over aesthetic, but with this project I got to be creative and use beautiful color combinations to design their theme.
CollaborationWorking on this project I’ve been able to work with the marketing genius of Martin Perez, President of Merge Left Marketing, and other leading professionals in the marketing industry. The images, verbiage, and change requests I’ve received from them have been insightful and in many ways inspired. For example we had a decent header worked out, but Martin came along with a new header image that had darker colors and harmonized with the rest of the website in a way that just made everything else look better without attracting too much attention from the primary content.
InnovationThe client had a lot of requests for specialized functionality for their website. Most companies in this day and age have at least a website with some information legitimizing their business and opening up channels of communication with clients and perspective clients–this is good. What’s a heck of a lot better though is making a website for your clients with specialized content that further rewards paying customers for the business and allows them to pay their bills online. On top of that they have an engaging social media platform going that’s going to offer a free public service of high-quality information that will be useful to home-owners, renters, and businesses alike. Is there an epidemic of bedbugs or perhaps a crisis where over-populated beetles are devastating crops and gardens? University’s new website is going to let you know about all the important pest-related issues–and they deal with all kinds of pests not just insects.